Massimiliano Allegri has been chosen as the new testimonial for LOCMAN, the watch manufacturer based on the Island of Elba that has been designing high-tech sports watches since 1986.
“Massimiliano Allegri embodies our core values to perfection” explains Marco Mantovani, Chair and Founder of LOCMAN, “for example, elegance on the edge of football pitches, passion, a love for technical quality. Massimiliano has Elba roots and has been wearing LOCMAN watches for some time. We met recently, became friends, and decided to develop the relationship at a professional level too”.
Manufacturing high-tech Italian watches on the Island of Elba, competing against the most renowned foreign brands, is a challenge that Mr. Allegri was keen to take on. Love for one’s roots and homeland are extraordinary values that have always created a special bond among people.
Massimiliano Allegri is rated as one of the top football coaches in the world and well aware of the commitment and determination required to win in highly technical and competitive sectors. He has had the opportunity to acknowledge and appreciate the modus operandi of LOCMAN. Today Allegri is wearing a Stealth 300 Metres Carbon model during his sporting activities and Montecristo Automatic Chronograph for his more formal occasions.